iGaming affiliate software that launches in minutes
AFFILIFY is an affiliate management platform for casino and sportsbook operators: real-time click-to-FTD tracking over S2S postbacks, NGR RevShare with negative carryover, built-in fraud defence and white-label portals. Self-serve, not a sales cycle.
Casino & sportsbook affiliate management in one platform
Fraud defence built in
Every click is scored for traffic quality, and the checks run continuously. Confirmed fraud means bans and reversed earnings. We do not publish the checklist.
Click → FTD in real time
Every click, registration, deposit and payout lands in the dashboard the second it happens — exact timestamps, GEO and sub-ids attached.
S2S postbacks, idempotent
Conversions arrive server-to-server with idempotent retries, keyed under your own click parameter. Attribution survives browsers, ad blockers and ITP.
Brand → GEO → landing links
Affiliates pick your brand, their GEO and a named landing page; the tracking link builds itself, with 10 sub-id slots and deep-link pass-through.
White-label portals included
Your domain, your branding, scoped signup — affiliates see your program, not ours. No enterprise tier required.
An app your affiliates keep
A native iOS and Android app — live stats, link builder, wallet and support chat — makes your program the one affiliates check first.
Affiliate management platform for casino and sportsbook programs
Approvals, identity checks, commission terms, sub-affiliates and payouts for casino, sportsbook and other gambling programs, run by your own team from one backoffice.
Applications, brand by brand
Affiliates apply to each brand and declare the traffic sources they will run. Your team approves, asks for more information, declines or pauses a partner. A source declared as intent can be approved on a probationary basis, and a declined affiliate can re-apply once the cooldown ends.
KYC before links and payouts
Affiliates confirm their identity with Stripe Identity; documents are handled by Stripe, never stored on AFFILIFY servers. Verification unlocks tracking links, CPA brands open only to verified partners, and no payout is released before identity verification is complete.
Every commission model
CPA, RevShare on NGR with negative carryover, hybrid, CPL and CPR. Set a program default, then override it per affiliate, per traffic source and per country. Run a flat deal at one rate, or let the rate follow the affiliate's level on the published ladder.
Sub-affiliate tree
Affiliates invite sub-affiliates through their own link and grow a network under their account. You see the whole referral tree in the backoffice, with each sub-affiliate's clicks and conversions attributed to their own links. Affiliates see their own tree too, on web and in the mobile app.
Payouts on a schedule, with an audit trail
Earnings sit as pending and clear to available on the 15th of each month. Payout tracking is idempotent, so a retried credit is never paid twice, and every admin action, from status changes and bans to payouts, is written to the audit trail.
Sessions and tenant isolation
Row-level security on every table keeps operators apart: no operator ever sees another's data. Sign-ins are tracked per device, with remote revocation and forced logout, and every account can turn on two-factor sign-in with an authenticator app and recovery codes.
iGaming affiliate tracking and reporting
AFFILIFY records the click, and your platform reports what the player does next by server-to-server postback, so reporting never depends on the player's browser. Clicks, registrations, FTDs, deposits and NGR land in the dashboard as they happen, by brand, GEO, sub-id and affiliate. Casino, sportsbook and other verticals share one endpoint and one event model.
Read the postback integration docs.
Affiliate tracking your finance team can defend
One opaque click id, written under your own parameter, with no fragile macro chains. Several independent signals, layered so that no single blocker takes the click down with it, and conversions arrive by server-to-server postback. Every commission traces back to the exact click that earned it.
Several independent signals, layered so that no single blocker takes the click down with it. Conversions are confirmed server-to-server.
iGaming affiliate software vs legacy platforms
| Capability | Legacy platforms | AFFILIFY |
|---|---|---|
| Real-time click → FTD reporting | partial | Yes |
| Built-in fraud defence | paid add-on | built-in |
| White-label operator portals | enterprise tier | included |
| Native mobile app for affiliates | No | iOS + Android |
| Time to launch | sales calls + onboarding | minutes, self-serve |
Live in three steps
Create your brand
Set commission terms (CPA, RevShare, hybrid), upload the brand image, and add countries and named landing pages.
Wire the postbacks
Your platform fires S2S postbacks on registration, FTD and deposits — keyed under your own click parameter, documented step by step.
Recruit and pay
Affiliates build brand → GEO → landing links and track in real time; you review conversions, approve commissions and pay from one auditable dashboard.
Need affiliates too? Point them at the iGaming affiliate program.
iGaming affiliate software FAQ
What is iGaming affiliate software?+
The platform a casino or sportsbook operator uses to run its affiliate program: tracking links and click attribution, registration and FTD postbacks, commission calculation across CPA, RevShare and hybrid, fraud checks and payouts. AFFILIFY bundles all of it — self-serve, with a native mobile app for your affiliates.
How does AFFILIFY track FTDs and deposits?+
Server-to-server: your platform fires a postback to AFFILIFY on registration, FTD and deposit events, keyed by an opaque click id carried under your own parameter (btag, subid, clickid — your choice). Reporting never depends on the player's browser, so it survives ad blockers and ITP.
Does it support NGR-based RevShare?+
Yes — CPA, RevShare including NGR-based with negative carryover, and hybrid, with per-affiliate plan overrides on top of your program default.
Can we run it under our own brand?+
Yes. White-label portals run on your own domain with your branding and scoped signup — your affiliates see you, not AFFILIFY. Included, not an enterprise upsell.
How long does it take to launch?+
Minutes, self-serve: create a brand, set commission terms, add countries and landing pages, and send your integration team the postback docs. No sales calls, no onboarding project, free to start.
Is AFFILIFY software or a managed service?+
Software. AFFILIFY is a self-serve affiliate management platform that your own team runs: you decide which affiliates are approved, what each one is paid and when payouts go out.
Does it work for sportsbooks and other gambling products?+
Yes. Casino, sportsbook and other gambling products use the same postback endpoint and event model, so registrations, FTDs, deposits and NGR are reported the same way. Commission terms are set per brand, so a sportsbook and a casino can pay differently.
Which platforms can send postbacks?+
Any platform that can call an HTTPS URL, by GET or POST. There is no SDK to install. If your platform uses its own event names, such as first_deposit, they can be mapped on our side instead of changing your stack.
What does it cost?+
It is free to start: sign up self-serve, with no credit card and no sales call. Create a brand, set commission terms and send your integration team the postback docs.
When are affiliates paid, and is KYC required?+
Earnings sit as pending and clear to available on the 15th of each month. Affiliates must complete identity verification (KYC) before any payout is released, and conversions under review are held until they are cleared.