The AFFILIFY blog
Tracking, deals, regulation and payments — written by the people who ship the platform.
Brazil for Affiliates after Lei 14.790
Federal licensing since 2025, a public list of authorised brands, PIX on the cashier, Portuguese or nothing. What SPA actually changed for affiliates, and the checks to run before you send a Brazilian click.
The Football Calendar for Sportsbook Affiliates
UCL nights, league run-ins, Copa América, World Cup years: football does not pay you evenly. A working calendar for when to publish, when to buy, and when to sit on your hands.
Slots vs Live Casino vs Tables: What Converts
A slots player, a live-dealer player and a tables player do not arrive the same way, stay the same way, or pay you the same way. How the three products differ by GEO, by device, and in the deal you should take.
When to Ask for a Better Affiliate Deal
Volume, quality, exclusive: three reasons a brand might actually move. How to time the ask, what to put in writing, and the asks that get you ignored.
S2S Attribution after ITP: Why Postbacks Beat Pixels
Safari shortened the cookie's life years ago, and ad blockers finished the job. A pixel that fires in the browser is now a maybe. Server-to-server postbacks are how iGaming still counts an FTD.
The State of iGaming Affiliate Acquisition in 2026
The player who deposits is the same player. The path that produced the FTD is not. A map of where first-time deposits actually come from now, which channels quietly closed, and what that does to the way you pick a GEO, a brand and a deal.
Affiliate Beyond iGaming: Same Tracker, Different Events
A yacht charter, a property lead and a first-time casino deposit do not look like the same business. The tracker does not care. Here is what changes when the event is a lead or a purchase instead of an FTD, and what you should steal from iGaming anyway.
Casino vs Sportsbook Traffic: Two Businesses That Share a Cashier
Same brand, same back office, two completely different businesses to send traffic to. Seasonality you can read a year out, deposits sized differently, deal shapes that do not transfer, and the pricing question almost nobody asks before signing.
Time to FTD by Payment Method: Cards, APMs, Vouchers, Crypto
The bonus gets the click. The cashier gets the deposit, or does not. Cards, local bank rails, vouchers and crypto each add a different delay between "I want to play" and a first-time deposit you can actually be paid on.
Sub-IDs for Split Testing: Ten Slots, Used Properly
A tracking link without sub-ids tells you that traffic arrived. A tracking link with sub-ids tells you which headline, which GEO split, which creator and which landing produced the FTD. Ten slots, what to put in each, and the mistakes that make the report unreadable.
Prematch vs In-Play Conversion: Which Landing, When
A prematch click has hours and a comparison tab open. An in-play click has seconds and a price that is already moving. Sending both to the same landing is how sportsbook affiliates buy traffic that looks fine in the report and produces no qualifying bets.
Payment Methods and FTD Conversion: The Cashier Decides More Than the Bonus Does
An affiliate optimises the page and the bonus, then loses the player on a deposit screen they have never seen. Pix, UPI, BLIK, iDEAL, card declines, wallet bonus exclusions and crypto: how the method list decides your registration-to-FTD rate, and the twenty minute check that catches it before you build.
How AFFILIFY Works: Click, FTD, NGR, Payout
One path, in the order the money actually moves. You pick a brand, a player clicks, the operator reports the deposit, commission is calculated, it sits pending, and on the 15th it becomes available. Here is each step, including the two states people dislike.
Welcome Bonus Math: The Bonus and Your Commission Come Out of the Same Pot
Affiliates promote bonuses all day and almost never price one. Here is the arithmetic: what 35x means in euros, what a max cashout does to a player you were counting on, and why the biggest number on the page is usually the worst deal on both sides.
Idempotent Postbacks: Why Finance Teams Care About Double Counting
A postback that is safe to retry is the difference between a number finance will sign and a number finance will argue about. What idempotent means, why operators send the same event more than once, and what affiliates should see in the wallet when they do.
iGaming Licences Affiliates Should Recognise
MGA, Curaçao, UKGC, GGL, ADM, DGOJ, ANJ, SPA, HGC. The badge on the offer is a statement about which players the brand may take, which ads you may run, and which register you should look at before you send a click. A working field guide, not a legal opinion.
Where You Can Actually Send iGaming Traffic, and What Changes in Each Market
Regulated, open, grey, closed. Four kinds of market, and which one you are looking at decides your CPA, your traffic sources, what the creative may say, and whether a payout can be taken back. A framework that outlives the rules, plus the checklist to run before you buy the domain.
How to Read an iGaming Offer, Line by Line, Before You Agree to It
Someone sends you a PDF with one enormous number on it. Here is the same sheet read in the order that actually decides what you get paid: GEO grid, qualification, hold, baseline, caps, sources. The rate goes last, and the nine questions you send back go first.
Restricted Traffic Sources: What Closes an Account, and What Does Not
Three tiers of traffic source: generally accepted, needs written permission per brand, and never. Almost every lost deal happens in the middle tier, where somebody read silence as a yes. Brand bidding and incentivized traffic explained properly, plus what a reversal actually costs.
Postbacks, Pixels and Image Tags: Only One of Them Can Be Paid Against
Three mechanisms for reporting a conversion, described so a non-engineer can hold them, plus the six ways integrations actually break. Written for operators and technical affiliate managers who have debugged this at eleven at night.
Germany for Affiliates: What GlüStV, the GGL and LUGAS Change
Germany binds the player across every operator at once, not just inside one brand. Here is what that regime does to your conversion rate, your NGR, your creative and the CPA you get offered.
The GEO Payout Matrix: Why One Brand Pays You Three Different Rates
Two affiliates, one casino, $210 and $45. A payout is a grid: traffic source against country, paid at the narrowest cell that matches. How resolution works, why an unmatched conversion earns zero, and what to ask for before you sign.
How to QA a Tracking Link Before You Spend a Cent on Traffic
Every guide says to click your own link from a real phone and check it. None of them say what to look at. Six checks, five you can run alone in ten minutes, plus the exact five lines to send your affiliate manager when one of them fails.
Local Sports That Convert: The One They Already Argue About
Football is the world's biggest sport, and in several large betting markets it is not the one people follow closely enough to stake on. A market-by-market map of the sports that carry each country, when their seasons run, where the law actually lets you promote a book, and why translation is not localization.
The Sportsbook Playbook for Affiliates Who Learned on Casino
A bettor arrives with an opinion and a deadline; a casino player arrives with a mood. That single difference rewrites your publishing rhythm, your cashflow, your traffic channels and the way your CPA qualifies. Here is the whole map.
How to Choose Your First GEO: Five Criteria That Actually Decide
Most affiliates pick their first market off a payout table sorted descending, then spend six months learning why that doesn't work. Five criteria really decide it. All five are checkable in an afternoon, in a browser, without paying for a tool.
CPA vs RevShare vs Hybrid: Which Deal Fits the Traffic You Actually Have
A CPA pays once. A percentage keeps paying, so for every player there is a month where the second overtakes the first, and retention decides where that month lands. Here is how to find it, what one whale does to it, and why CPA belongs in your first quarter and not your third year.
How to Become a Casino Affiliate: The Honest Version
What the job actually involves, what you need before you start, and what you can skip. No course, no upfront fee, no secret. Just the sequence that gets a first tracked click, a first deposit, and a first payout that clears.
What Casino Affiliates Actually Earn, and Why Averages Lie
Every answer to this question is either a screenshot or a shrug. Here is the structure instead: what the two models pay, why the average affiliate income is a meaningless figure, which four things actually move the number, and how long the money takes to arrive.
Casino Affiliate Without a Website: What Works and What Gets You Banned
Most new affiliates outside Western Europe start on a phone, not a domain. Telegram, YouTube, streaming and community traffic all pay, but each carries platform rules and program rules that are stricter than the website route, and breaking either costs the account rather than the post.
How to Choose a Casino Affiliate Program: The Terms That Decide Whether You Get Paid
Comparison sites rank programs by commission percentage, which is close to the least useful thing about them. The terms that actually decide your income sit further down: the accepted country list, the carryover clause, the reversal rules and the payment threshold. Here is the checklist.
FTD, NGR, CPA, CPL, CPR: The Glossary That Decides What You Get Paid
Thirty-two terms grouped by where they sit between a click and a payment, each defined tightly enough that a finance team would sign off on it. Most affiliate disputes start life as a definition nobody checked, so every entry says what the word does to your money.
iGaming Affiliate Marketing in 2026: How the Business Actually Works
The whole map in one page: who pays whom, how the three commission models split risk, why a server-to-server postback survives ad blockers, and what compliance costs you in practice. Written for people who have been shorted by a network at least once.
First 30 Days as an iGaming Affiliate: Signup to Your First 10 FTDs
No theory, no screenshots of Lamborghinis. A week-by-week plan from empty account to your first 10 first-time deposits — and the mistakes that end careers in week one.
How AFFILIFY Payouts Work: Pending, Available, Paid
The least glamorous page on this blog — and the one every affiliate should read before joining any network, including ours. Here is exactly what happens between a player's deposit and money in your wallet.
NGR and Negative Carryover, Explained Before You Sign
One player wins big in March and your April RevShare is zero — legally, per the contract you signed. Here is the clause, the math, and how to decide when it is acceptable.
The AFFILIFY Level System: Trial to Diamond, in the Open
Most networks negotiate rates in the dark. AFFILIFY publishes the whole ladder — every tier, every rate, every rule for climbing. This is how it works, end to end.