Sportsbook
Sportsbook guides for affiliates: how betting traffic differs from casino, which local sports convert, and how to plan around the sporting calendar.

The Football Calendar for Sportsbook Affiliates
UCL nights, league run-ins, Copa América, World Cup years: football does not pay you evenly. A working calendar for when to publish, when to buy, and when to sit on your hands.

Prematch vs In-Play Conversion: Which Landing, When
A prematch click has hours and a comparison tab open. An in-play click has seconds and a price that is already moving. Sending both to the same landing is how sportsbook affiliates buy traffic that looks fine in the report and produces no qualifying bets.

Local Sports That Convert: The One They Already Argue About
Football is the world's biggest sport, and in several large betting markets it is not the one people follow closely enough to stake on. A market-by-market map of the sports that carry each country, when their seasons run, where the law actually lets you promote a book, and why translation is not localization.

The Sportsbook Playbook for Affiliates Who Learned on Casino
A bettor arrives with an opinion and a deadline; a casino player arrives with a mood. That single difference rewrites your publishing rhythm, your cashflow, your traffic channels and the way your CPA qualifies. Here is the whole map.