Affiliate playbook
Practical guides for casino and iGaming affiliates: choosing programs and GEOs, CPA vs RevShare vs hybrid deals, and testing links before you buy traffic.
When to Ask for a Better Affiliate Deal
Volume, quality, exclusive: three reasons a brand might actually move. How to time the ask, what to put in writing, and the asks that get you ignored.
Sub-IDs for Split Testing: Ten Slots, Used Properly
A tracking link without sub-ids tells you that traffic arrived. A tracking link with sub-ids tells you which headline, which GEO split, which creator and which landing produced the FTD. Ten slots, what to put in each, and the mistakes that make the report unreadable.
Restricted Traffic Sources: What Closes an Account, and What Does Not
Three tiers of traffic source: generally accepted, needs written permission per brand, and never. Almost every lost deal happens in the middle tier, where somebody read silence as a yes. Brand bidding and incentivized traffic explained properly, plus what a reversal actually costs.
How to QA a Tracking Link Before You Spend a Cent on Traffic
Every guide says to click your own link from a real phone and check it. None of them say what to look at. Six checks, five you can run alone in ten minutes, plus the exact five lines to send your affiliate manager when one of them fails.
How to Choose Your First GEO: Five Criteria That Actually Decide
Most affiliates pick their first market off a payout table sorted descending, then spend six months learning why that doesn't work. Five criteria really decide it. All five are checkable in an afternoon, in a browser, without paying for a tool.
CPA vs RevShare vs Hybrid: Which Deal Fits the Traffic You Actually Have
A CPA pays once. A percentage keeps paying, so for every player there is a month where the second overtakes the first, and retention decides where that month lands. Here is how to find it, what one whale does to it, and why CPA belongs in your first quarter and not your third year.
How to Become a Casino Affiliate: The Honest Version
What the job actually involves, what you need before you start, and what you can skip. No course, no upfront fee, no secret. Just the sequence that gets a first tracked click, a first deposit, and a first payout that clears.
What Casino Affiliates Actually Earn, and Why Averages Lie
Every answer to this question is either a screenshot or a shrug. Here is the structure instead: what the two models pay, why the average affiliate income is a meaningless figure, which four things actually move the number, and how long the money takes to arrive.
Casino Affiliate Without a Website: What Works and What Gets You Banned
Most new affiliates outside Western Europe start on a phone, not a domain. Telegram, YouTube, streaming and community traffic all pay, but each carries platform rules and program rules that are stricter than the website route, and breaking either costs the account rather than the post.
How to Choose a Casino Affiliate Program: The Terms That Decide Whether You Get Paid
Comparison sites rank programs by commission percentage, which is close to the least useful thing about them. The terms that actually decide your income sit further down: the accepted country list, the carryover clause, the reversal rules and the payment threshold. Here is the checklist.
FTD, NGR, CPA, CPL, CPR: The Glossary That Decides What You Get Paid
Thirty-two terms grouped by where they sit between a click and a payment, each defined tightly enough that a finance team would sign off on it. Most affiliate disputes start life as a definition nobody checked, so every entry says what the word does to your money.
iGaming Affiliate Marketing in 2026: How the Business Actually Works
The whole map in one page: who pays whom, how the three commission models split risk, why a server-to-server postback survives ad blockers, and what compliance costs you in practice. Written for people who have been shorted by a network at least once.
First 30 Days as an iGaming Affiliate: Signup to Your First 10 FTDs
No theory, no screenshots of Lamborghinis. A week-by-week plan from empty account to your first 10 first-time deposits — and the mistakes that end careers in week one.
NGR and Negative Carryover, Explained Before You Sign
One player wins big in March and your April RevShare is zero — legally, per the contract you signed. Here is the clause, the math, and how to decide when it is acceptable.