Brazil for Affiliates after Lei 14.790
Federal licensing since 2025, a public list of authorised brands, PIX on the cashier, Portuguese or nothing. What SPA actually changed for affiliates, and the checks to run before you send a Brazilian click.
Brazil used to be the GEO where affiliates sent traffic to whoever paid, because the player could still open the site. That window closed. Lei 14.790/2023 built a federal regime. SPA (Secretaria de Prêmios e Apostas), inside the Ministry of Finance, has been authorising operators since January 2025. Unauthorised sites were blocked. Promoting them is not a grey area you can talk your way out of.
I am not a lawyer, and this is not legal advice. Brazilian rules move. Before you spend on Brazilian media, read the brand's contract, look the operator up on the current authorised list, and if the money is serious, buy an hour from someone qualified in Brazil. What follows is the shape an affiliate can actually use.
What the badge is
SPA authorisation is point-of-consumption for Brazil. Sports betting and online casino sit under the same federal licence. Authorised brands live on .bet.br. The Ministry publishes a list of authorised entities and their commercial names. If the brand is not on it, that is the answer.
The licence is expensive and local: Brazilian company, local presence, PIX, responsible-gambling and advertising rules. That is why Brazilian CPAs look large. They are priced against a player who made it through that funnel, not against 2023's offshore FTD.
iGaming licences affiliates should recognise is the badge field guide. This post is the Brazilian chapter.
PIX is not a bonus, it is the cashier
Brazilian conversion is a payments story with a football soundtrack. PIX is how people move money. A brand without it is not a Brazilian brand in any sense that matters to an FTD. Time to FTD by payment method and PIX, SPEI, BLIK, iDEAL are the close-ups. Here it is enough to say: if the landing leads with cards, you are designing for yourself.
Football is the sport, MMA sits next to it, and the calendar runs opposite Europe. Local sports already has that map. Do not send a Premier League-first property and call it localisation because the menu is translated.
Advertising is part of the licence
Authorised operators have to keep their affiliates inside the rules: operator identification, no minors, no guaranteed-win copy, responsible-gambling marks. The operator's licence is on the line for what you publish. Expect creative that needs a look. Expect a source list. Expect a problem if you promote an unauthorised book in Portuguese and hope the domain hides you.
Portuguese is not optional. An English Brazilian landing is an English landing that happens to rank for a tourist.
What to ask before you send a click
- Is the brand on the current SPA authorised list, for the product you are promoting, on the .bet.br they actually use?
- Is PIX on the cashier for that brand, today?
- What does a qualifying FTD mean here, in writing?
- Which sources are allowed, in writing?
- What happens to accrued commission if authorisation lapses?
If the manager cannot point at the list entry, stop. Where affiliates can send iGaming traffic is the GEO filter. Brazil is open. It is not offshore-with-a-translation.
On AFFILIFY the Brazilian rate sits in the deal for that brand, in USD, even when the bonus is in reais. Pending still clears on the 15th. KYC still gates the withdrawal. The licence does not accelerate the wallet. It decides whether you should be in the GEO at all.
Frequently asked questions
Can I still send Brazilian traffic to an offshore brand?
Not as a plan. Unauthorised sites were blocked, and promoting them is in scope. A player who uses a VPN is not a loophole you should build a book on. Send SPA-authorised brands, on .bet.br, or send a different GEO.
Why are Brazilian CPAs so high?
Because the licence is expensive, the cashier converts, and the audience is large. The CPA is priced against that, not against 2023. Read qualification. A high CPA with a window and a minimum deposit is not the headline.
Is Portuguese enough, or do I need a Brazilian site?
You need Brazilian substance: PIX, Brasileirao and local football, MMA if you mean it, authorised brands. European Portuguese copy about Premier League odds is not a Brazilian site. Language is necessary and not sufficient.
Does SPA licensing cover affiliates as a separate licence?
The licensed activity is operating the betting business. Operator conditions still reach marketing partners. That is a local question and not legal advice. It is also why the source list and creative rules are not decoration.
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